I completely have fallen in love with GAPs new premium denim line- 1969. The GAP hired a new denim designer, Jason Sheeler, who has designed for Giorgio Armani and is using higher quality denim like that used in True Religions. Jason says that what makes the jeans premium is the fit. I agree. What makes me even more excited is the price. I picked up the Real Straight, Sexy Boot, and Always Skinny (in black) for the price of what one pair of my other "premium" denim jeans cost. Woohoo, look at me being thrifty! (almost).